He is meticulous about detail and has an obsession with composition and shape, that has given his imagery a reflection of a classic fashion photography style. His work has also been exhibited in New York, London, Milan, Berlin and more recently chosen to be part of a permanent collection at The Museum of Avant-garde in Geneva curated by iconic photographer William Klein.

As well as being an accomplished photographer he also works passionately in film and has written and directed several TVC campaigns. His moving image works have also been recognised and have received awards and nominations at the Berlin Fashion Film Festival, Fashion Film Festival Milano and with The British Fashion Council.